FAQ’s – Digital Outdoor Advertising

FAQ About Digital Outdoor Advertising (DOA)

Everything You Need to Know About Billboard Advertising with Digital Outdoor Advertising

What is Digital Outdoor Advertising (DOA)?

Digital Outdoor Advertising (DOA) refers to the use of digital and static billboards to promote businesses, products, and services in high-traffic locations across the United States. Our platform provides a simple, fast, and powerful way for agencies, advertisers, and brands to launch outdoor advertising campaigns with national reach and local impact.

What are the key features of DOA billboard advertising?

DOA offers access to a massive nationwide billboard network of over 20,000 screens across 200+ markets.
Key features include:

High-visibility placements in top U.S. cities like New York City, Los Angeles, Chicago, and Miami
Fast, self-serve campaign setup with no media buying experience required
White-label tools for agencies and resellers
Bulk pricing and volume discounts
Flexibility to run digital ads, static creatives, or both
Access to commuter corridors and high-income zip codes

What are the benefits of using digital outdoor advertising for my brand?

Unskippable, real-world exposure to millions of daily commuters
Trust-building visibility with local and national audiences
Fast campaign launches—go live in minutes, not weeks
Proven performance for local businesses, startups, and Fortune 500s
Integration with QR codes, landing pages, and attribution tools
No ad blockers, no scrolling past—your message is front and center

Where does DOA offer billboard advertising?

We provide billboard placements in over 200 U.S. markets, with heavy coverage in:

Top metro areas: New York, Los Angeles, Miami, Chicago, Atlanta, Houston
Tourism hubs: Las Vegas, Orlando, San Diego
Highway and commuter routes across the country

View our full market list or browse billboard locations by city.

Who is DOA best suited for?

Our services are ideal for:

Advertising agencies and media buyers seeking white-label or bulk solutions
Event promoters, political campaigns, and nonprofits
Retailers, real estate developers, and healthcare providers
Startups and e-commerce brands looking for high-impact local awareness

How do I launch a billboard campaign with DOA?

It’s easy:

Choose your target market(s)
Upload your creative or request design help
Select your start date and campaign length
Launch instantly or schedule your campaign in advance

Our team provides support every step of the way.

What types of billboards can I use?

We offer:

Digital billboards: Changeable content, daypart targeting, real-time updates
Static billboards: Traditional formats for long-term branding

Both types are available depending on your market and objectives.

How much does billboard advertising cost?

Costs vary by location, billboard size, duration, and format.
General pricing ranges:

Digital billboards: starting around $500–$2,500/week depending on location
Static billboards: $1,500–$15,000/month

We offer bulk discounts and agency pricing. Get a custom quote based on your goals.

How do I track the performance of my campaign?

DOA provides metrics like:

Estimated impressions and foot traffic
Location-specific exposure data
Real-time digital creative changes for A/B testing
Reporting tools to help gauge ROI and inform future campaigns

Want more advanced analytics? We offer custom reporting integrations for high-volume campaigns.

What makes DOA different from other billboard companies?

Unlike traditional billboard vendors, DOA offers:

A modern platform to manage, launch, and track campaigns
Nationwide inventory on a single platform
A focus on premium placements in wealthy zip codes
Full support for agencies and resellers
White-label options to help you build your own outdoor media brand

We make billboard advertising as simple and scalable as digital ads.

Can I create a white-label solution using DOA's platform?

Yes! Our white-label program allows you to:

Offer billboard advertising under your own brand
Access our inventory and tools without building your own network
Set your own pricing and billing structure
Perfect for agencies, ad tech startups, or marketing consultants who want to expand their offerings.

Can I advertise in multiple cities at once?

Absolutely. Our system is built for multi-market campaigns, ideal for:

Franchises
National product launches
Conferences and touring events
You can manage and monitor all your markets in one dashboard.

Do you offer creative design services?

Yes. If you don’t have a billboard-ready ad, our team of designers can help create effective, high-impact creatives optimized for outdoor viewing. Fast turnaround and competitive pricing available.

Do I need permits or approvals to advertise on a billboard?

No. DOA handles all the logistics and compliance with billboard owners.
Once your ad is submitted and approved for content guidelines, we take care of the rest.

Can I target specific demographics or zip codes?

Yes, particularly for digital billboard campaigns, we can focus your message by:

Geographic location
Time of day (commuter hours, weekends, etc.)
Proximity to landmarks or venues
Talk to our team about building a targeted campaign for your audience.

Need Help? Let’s Talk.

If you have more questions or want to explore campaign options, contact our sales team today. We’ll help you find the best placements and pricing to make your outdoor advertising campaign a success.