This Privacy Policy describes how Digital Outdoor Advertising LLC (“Company,” “we,” “us,” or “our”) collects, uses, and shares your personal information when you visit our website at https://digitaloutdooradvertising.com/ (the “Site”). We are committed to protecting your privacy and complying with applicable data protection laws, including the New Jersey Data Privacy Law (NJDPL), effective January 15, 2025.

By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our Site.

1. What Information Do We Collect?

Personal Information You Disclose to Us

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our services, such as when you contact us via email, forms on the Site, or otherwise interact with us.

The personal information we collect may include:

• Name
• Email address
• Phone number
• Company name and job title
• Any other information you choose to provide in your messages or inquiries

Information Automatically Collected

We automatically collect certain information when you visit, use, or navigate the Site. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Site, and other technical information. This information is primarily needed to maintain the security and operation of our Site, for internal analytics and reporting purposes, and to improve our services.

Like many businesses, we also collect information through cookies and similar technologies. The information we collect includes:

• Log and Usage Data: Service-related, diagnostic, usage, and performance information our servers automatically collect, such as IP address, device information, browser type, settings, and activity on the Site (e.g., date/time stamps, pages viewed, searches).
• Device Data: Information about your computer, phone, tablet, or other device, such as IP address, device and application identification numbers, location, browser type, hardware model, Internet service provider, operating system, and system configuration.
• Location Data: Information about your device’s location, which can be precise or imprecise (e.g., based on IP address). You can opt out by disabling location settings on your device.

We do not knowingly collect personal information from children under 18 years of age. If we learn that we have collected personal information from a child under 18 without verification of parental consent, we will delete that information as quickly as possible.

2. How Do We Use Cookies and Other Tracking Technologies?

We use cookies and similar tracking technologies (like web beacons and pixels) to collect and store your information. Specific information about how we use such technologies and how you can refuse certain cookies is set out below.

We use the following third-party trackers:

• Google Analytics: Provided by Google LLC, this service helps us analyze how users interact with the Site, including traffic sources, pages visited, and time spent on the Site. It uses cookies to collect anonymous usage data. For more information, see Google’s Privacy Policy and how Google uses data. You can opt out by downloading the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.
• Meta Pixel: Provided by Meta Platforms, Inc. (Facebook), this pixel tracks user actions on the Site for advertising and analytics purposes, such as measuring ad effectiveness and retargeting. It may collect data like IP address and browsing behavior. For more information, see Meta’s Data Policy. You can manage your ad preferences or opt out via your Facebook account settings or browser cookie controls.
• Zoho PageSense: Provided by Zoho Corporation, this tool provides heatmaps, session recordings, and A/B testing to understand user behavior and improve the Site. It collects data such as clicks, scrolls, and navigation paths. For more information, see Zoho’s Privacy Policy. You can opt out by adjusting your browser settings to block cookies.
• ZoomInfo: Provided by ZoomInfo Technologies LLC, this service helps with B2B lead generation and enrichment by collecting business contact information and usage data. It may use cookies or pixels to track interactions. For more information, see ZoomInfo’s Privacy Policy. You can opt out via their opt-out page.

These technologies help us with analytics, advertising, and site optimization. We may share aggregated, anonymized data with these providers, but we do not sell your personal information as defined under the NJDPL unless you are notified and provided an opt-out opportunity.

You can manage cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when they are being sent. If you disable cookies, some parts of the Site may not function properly. By July 15, 2025, we will recognize universal opt-out mechanisms, such as Global Privacy Control (GPC), to honor your opt-out preferences for targeted advertising and data sales.

3. How Do We Process Your Information?

We process your information for purposes based on legitimate business interests, the performance of our contract with you, compliance with our legal obligations, and/or your consent. Specifically:

• To facilitate inquiries and provide information about our services (e.g., responding to contact forms).
• To administer and improve the Site, including troubleshooting, data analysis, testing, and research.
• To send administrative information, such as updates to our terms or policies.
• For marketing and advertising, including targeted ads based on your interests (with opt-out options).
• To comply with legal requirements, such as under the NJDPL.
• To enforce our terms, prevent fraud, and ensure security.

We only process your personal information when we believe it is necessary and we have a valid legal reason to do so.

4. When and With Whom Do We Share Your Personal Information?

We may share your information in specific situations:

• Service Providers: We share data with third-party vendors (e.g., the trackers listed above) who perform services for us, such as analytics, advertising, and hosting. These providers are bound by contracts to protect your data and use it only as instructed.
• Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business.
• Legal Requirements: We may disclose your information to comply with a court order, law, or legal process, including to respond to government or regulatory requests.
• With Your Consent: We may share information with your permission.

We do not sell personal information to third parties for monetary consideration. However, under the NJDPL, certain sharing for targeted advertising may be considered a “sale,” and you have the right to opt out (see Section 6 below).

5. How Long Do We Keep Your Information?

We keep your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it.

6. What Are Your Privacy Rights?

Under the New Jersey Data Privacy Law (NJDPL) and other applicable laws, New Jersey residents have the following rights regarding their personal data:

• Right to Confirm: Confirm whether we process your personal data and access such data.
• Right to Correct: Correct inaccuracies in your personal data.
• Right to Delete: Delete your personal data.
• Right to Opt-Out: Opt out of the sale of your personal data, its use for targeted advertising, or certain profiling (e.g., for decisions on loans, employment, or insurance).

To exercise these rights, contact us at [email protected] or via our contact form on the Site. We will verify your identity (e.g., by matching provided information against our records) and respond within 45 days (extendable by 45 days if needed). You may also authorize an agent to act on your behalf, provided we can verify their authority.

For opt-outs:

• Targeted advertising or data sales: Email us or use universal opt-out mechanisms like GPC (recognized by July 15, 2025).
• Cookies/trackers: Use browser settings or the opt-out links provided in Section 2.

We do not process sensitive personal data (e.g., racial origin, health data) without your consent, as required by the NJDPL.

If we deny your request, you may appeal by contacting us, and we will provide a written explanation within 45 days.

7. Controls for Do-Not-Track Features

Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. We currently do not respond to DNT browser signals, but we honor GPC and other universal opt-out signals as noted above.

8. How Do We Keep Your Information Safe?

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

9. Children’s Privacy

We do not knowingly collect data from or market to children under 18 years of age. The Site is not directed to children, and we do not solicit data from them. If you are under 18, please do not use the Site or provide any information to us.

10. Updates to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated “Last Updated” date, and the updated version will be effective as soon as it is accessible. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.

11. How Can You Contact Us About This Policy?

If you have questions or comments about this policy, you may email us at  [email protected]or contact us by post at:

Digital Outdoor Advertising LLC
Corporate Office:
1040 Broad Street, Suite 203
Shrewsbury, NJ 07702

Phone: 732.603.1902

Email: [email protected]

New Jersey, USA